In an interview with TIME's Andrew R. Chow, Apple's marketing chief Greg Joswiak said Apple Intelligence is meant for "everyday people" as opposed to the "lunatic fringe."


The full sentence: "In the midst of a populist AI backlash, they contend that they are building a modest but personalized and privacy-preserving form of AI that will actually help ordinary people as opposed to merely dazzling Silicon Valley's 'lunatic fringe,' as Greg Joswiak, senior vice president of worldwide marketing, puts it."

Joswiak apparently believes Apple Intelligence is not for "die-hard AI believers chasing superintelligence," as Chow described it.

"We love them, and they can use it too, but that's not our target," said Joswiak. "It's how to make it better for everyday people."

Joswiak added that "we don't feel threatened" in regards to Apple facing competition in the AI industry. "The fact that we can do the integration that we can means we can create just a better experience than anybody else," he said.
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Namaste.

Amazon has a few notable markdowns on AirPods models this week, including the AirPods Max 2 and AirPods Pro 3. In regards to the AirPods Max 2, Amazon's deal today is matching the Prime Day low price we saw earlier this month.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

You can get the AirPods Max 2 on sale for $429.00, down from $549.00. This is one of the lowest prices we've ever seen on the AirPods Max 2, and the sale is available in Blue, Midnight, Orange, Purple, and Starlight colors.



For the AirPods Pro 3, you can get this model for $199.00, down from $249.00. This is a second-best price on the AirPods Pro 3, but if you missed the all-time low price during Prime Day and want a model now, it's still a solid $50 discount.



This model of the AirPods Pro launched in September 2025 and has 2x better Active Noise Cancellation than the previous generation, better audio quality, a revised fit that's meant to improve comfort and stability, Live Translation for in-person conversations, and heart rate sensing for workouts.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

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This article, "Amazon Offers $120 Discount on AirPods Max 2, $50 Off AirPods Pro 3" first appeared on MacRumors.com

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Bei keinem Weißen Zwerg können Teleskope ermitteln, welche Farbe er für uns hätte. Das ist nun anders gelungen. Und die Ergebnisse sind unerwartet vielfältig.

Rund vier Wochen vor dem geplanten Erscheinen von .NET 11.0 legt Microsoft einen zweiten Release Candidate nach, der noch Breaking Changes enthält.

Das Smartphone Vivo X500 Pro Max bietet eine Zeiss-Kamera mit 200-MP-Tele, 4K-Zeitlupe mit 240 FPS und einen großen Akku. Ist es der neue Kamera-König?

Der Bundestag hat die Reform der Notfallversorgung beschlossen. Union, SPD und Grüne stimmten dafür.

Nach Nvidia konnte auch der iPhone-Hersteller eine wichtige Börsenmarke nehmen. Die Aktie steigt weiter.

Elon Musk has been saying the demo might be a literal "banger."

The company says more of its users are holding down multiple roles.

Apple CEO John Ternus has been featured on the cover of TIME Magazine's "Best Inventions of 2026" edition, available October 26.


Ternus, who joined Apple in 2001 and was formerly its senior vice president of hardware engineering, succeeded Tim Cook as the company's CEO on September 1. This paved the way for Ternus to unveil the iPhone Duo just eight days later.

Ternus believes the iPhone Duo stands apart from other foldable smartphones.

"The other examples in the world felt kind of cheap and crappy," said Ternus, in an interview with TIME's Andrew R. Chow.

Ternus was eight years old when his father purchased an Apple II computer. "I started playing games on it and fell in love with Apple," he said.

Cook remains at Apple as executive chairman, with his primary focus being engaging with policymakers around the world. "He has great relationships and loves Apple," Ternus said of Cook. "So wherever he can help, he is happy to help."

In a separate interview, Cook said he is "not meddling" with Ternus.

Apple's large language models that power Siri AI are "based on Google's Gemini models and cloud technology," according to a joint announcement from Apple and Google earlier this year. When asked about this, Ternus said Apple does not always have to make the whole widget, with the company focused on areas it can provide "differentiation."

"There's not really a goal that we have to make every single thing in a product," he said. "We make the things where we can really bring differentiation."

Apple also tries to remain focused.

"You can't do everything," Ternus added. "So we kind of try to constrain ourselves to the stuff that matters most—and then put all of our effort into those things."

The full magazine cover is below.


This article, "Apple CEO John Ternus Featured on Cover of TIME Magazine: 'New Era'" first appeared on MacRumors.com

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Apple today announced that customers have until 9 p.m. Pacific Time today to "get ready" for their iPhone Duo pre-order.

By completing this process via Apple's online store or the Apple Store app, Apple said customers can "check out with a single click" when iPhone Duo pre-orders go live on Friday, October 16 at 5 a.m. Pacific Time. The device launches on Friday, October 23.
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Es hat ernsthaft eine Minute gebraucht, bis ich (m)einen Workflow für den neuen Podcast zusammengesteckt hatte. Und das wird wahrscheinlich erst der Anfang sein …

Was ich derzeit am Set-up mag: Es funktioniert weitgehend auch von unterwegs aus und ist sowohl flexibel als auch automatisiert genug.

Hier das Intro der Episode:

Weiterlesen

Apple this week introduced an all-new HomeView smart home hub, but popular tech reviewer Marques Brownlee is "not convinced" about it.


In his HomeView impressions video on his YouTube channel MKBHD, Brownlee said "I cannot figure any group that this is actually ideal for."

HomeView has a lot of overlap with other Apple devices, including the iPhone, iPad, Apple Watch, and HomePod. Brownlee said the HomeView does not provide enough "extra value," leading him to believe that the device should be "a skip for most people."


HomeView lacks an App Store, which limits its usefulness, but it can also display CarPlay-enabled audio and video apps from a paired iPhone.

Do you think the HomeView is a useful addition to the Apple ecosystem? Let us know your thoughts in the comments section.
This article, "MKBHD is 'Not Convinced' About Apple's New HomeView, Here's Why" first appeared on MacRumors.com

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NVIDIA's RTX Spark is meant for AI fiends, but it could end up helping Windows PCs in general

There's still no camera here, so they won't be confused for pervert specs.

A new type of spyware dubbed "AdFection" is infecting phones and computers via global online advertising networks.

Java und Entwurfsmuster sind eine starke Kombination. Ein Blick auf das AWT zeigt, wie Design Patterns beim Entwurf und der Kommunikation helfen.

Xreal überarbeitet seine Display-Brille One Pro. Die Plus-Variante bringt mehr Helligkeit, HDR mit KI-Unterstützung und einen neu geformten Nasensteg.

Der Snapmaker U1 ist der Liebling der bestenlisten-Redaktion. Aktuell gibt es ihn im Halloween-Sale so günstig wie nie.