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Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch

The Independent's David Phelan on Wednesday interviewed Apple's executive chairman Tim Cook at Apple's U.K. headquarters in the Battersea Power Station, and one of the topics they discussed was John Ternus taking over as Apple's CEO.


Ternus, who was previously Apple's hardware engineering chief, succeeded Cook as Apple's CEO on September 1. Cook said the transition "started years ago."

"It's been an interesting transition," said Cook. "We really set out to have the best transition ever, a textbook example that people could look back to and learn from. It actually started years ago. Obviously, these things are not quick things and I feel so great about how things are going. I think everything has gone sort of exactly the way I had envisioned it. And it feels fantastic. Because Apple deserved the best."

Cook said that he stepped down on September 1, just eight days before Ternus unveiled the iPhone Duo, in part to give Ternus some immediate momentum.

"I wanted John to have some wind at his back," said Cook. "And the wind at Apple is very much based on the product cycle. This product cycle feels unbelievably great. The Duo is coming in a few weeks and it's amazing."

Cook had the seemingly impossible task of succeeding the legendary Steve Jobs as CEO. Jobs told Cook not to make a decision simply because it is what Jobs would have done, and Cook said that he provided Ternus with similar advice.

"The advice I've given him is, make it your own job," said Cook. "Put your time in the things that you can add the most value to around the company. And that means don't mimic me. Just like I didn't mimic Steve. We all have different strengths."

Apple and The King's Trust, a charity founded by King Charles III, on Wednesday announced an "immersive new education program to help young people build careers in the creative industries," with more details outlined in our previous coverage.

Cook commented on the program in his interview with Phelan.

"It's a way for us to give back in a way that is uniquely Apple," he said. "There are a lot of ways to do philanthropic activities, but I think you want to do ones where you can give part of yourself... not just your resource, but part of yourself, and we have such great creative people in the company that can be incredible mentors to these folks."

Cook also touched on the new Apple Music Hall inside Apple's Battersea headquarters, describing the performance venue as "uniquely Apple."

"I'm not sure there's a lot of people that could do it, and there's certainly not a lot of people that would. Every detail has been thought through, the construction, the design, the technology behind it, spatial audio capabilities: it's the perfect place to perform, whether you're a top-tier artist now, or an emerging artist, one that's just starting out. And it's a commitment to live performance and the recognition that that is so important."
Related Roundup: iPhone Duo
Related Forum: iPhone

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iPhone Air 2 Could Be as Thin as an Unfolded iPhone Duo

Apple's iPhone Air 2 will be approximately 0.4mm thinner than the current model despite having a higher-capacity battery, claims the account "yeux1122" on the Korean Naver blog. Apple lists the original iPhone Air at 5.6mm thick, so a 0.4mm reduction would put its successor at approximately 5.2mm, around 7% thinner. Interestingly, that would match the thickness of the new iPhone Duo when unfolded.

A previous rumor claimed the iPhone Air 2 will feature a 3,500mAh battery. That's up from the 3,149mAh battery in the current iPhone Air, indicating around an 11% increase in raw capacity. The next-generation device is expected to launch early next year alongside the iPhone 18e and the regular iPhone 18.
Related Roundups: iPhone Air, iPhone Duo
Tag: Naver
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