The European Commission has opened a new probe into Google, this time focused on the company's massive online advertising business, Bloomberg reports. European Union regulators have already fined Google billions for violating the Digital Markets Act, and being found guilty of anticompetitive behavior in online advertising could add to that total.

While the Commission has yet to announce a formal investigation, Bloomberg writes that it has started contacting Google's customers and competitors for information about its dominance across multiple online advertising markets. Regulators are particularly concerned that Google could be "artificially increasing the clearing price" of ad auctions "to the detriment of advertisers." If the company is found to be violating the EU's competition rules, Google could be fined 10 percent of its global annual sales.

Google's approach to advertising to minors was reportedly already under investigation by the EU as of December 2024, and besides fines, regulators have ordered the company to open up Android to competing AI assistants and share search data with rivals. In the US, there's also precedent for finding Google's approach to online advertising anticompetitive.

A US federal judge found that Google is a monopolist in online advertising in April 2025, the conclusion of a legal battle that started with a Department of Justice lawsuit accusing the company of dominating the ad market and using its control to charge more and keep a larger portion of ad sales. The DOJ ultimately wants Google to sell its ad tech business, but a final decision hasn't been reached as to how the company's anticompetitive behavior should be remedied.

This article originally appeared on Engadget at https://www.engadget.com/big-tech/eu-reportedly-opens-another-probe-into-googles-ads-pricing-194435095.html?src=rss

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TikTok US just launched a local feed for users to "get the inside scoop on must-try restaurants, shops, museums and events." This is done by leveraging the exact location of people that are using the app and comes after a change in the platform's terms of service that says the app can do just that. The platform's terms of service used to note that it could collect approximate locations, but the sale to US investors looks to have changed that to precise locations.

This is an opt-in feature, despite the app potentially collecting this data whether the feed is activated or not. The feed is set to "off" by default, but can be changed via a trip to settings.

The local feed doesn't show your neighbors or people you might vibe with to help solve that pesky loneliness epidemic. Instead, it prioritizes local businesses and will highlight nearby events, shopping suggestions and restaurants to try.

TikTok

This looks to be part of a broader push to attract small businesses to the app, both as content producers and as advertisers. As TechCrunch notes, this could also help insulate the company from future regulation and increased scrutiny, as it could point to the many small businesses that rely on its services. 

TikTok states that over 7.5 million businesses use the platform in the US to reach customers. However, this data is sourced from an Oxford Economics report from before a group of investors finalized a deal for the US version of the app.

Supporting local businesses is a noble goal, but users will have to consider whether or not the value of a dedicated feed is worth the privacy risk. Oracle is a prominent investor in the new American TikTok, and company founder Larry Ellison once said "citizens will be on their best behavior" when they are being constantly surveilled.

This local feed isn't exactly a new idea. TikTok has been trying something similar in Europe since the tail-end of last year. It has shown up in the UK, France, Italy and Germany.

This article originally appeared on Engadget at https://www.engadget.com/big-tech/tiktok-us-launches-a-local-feed-that-leverages-a-users-exact-location-170651916.html?src=rss

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