Apple has begun inviting selected members of the media to a product launch experience in Los Angeles on Wednesday, October 28, according to Bloomberg's Mark Gurman.


In a post on X, Gurman described the gathering as an "all-day product launch experience" for touchscreen MacBooks, a new iPad mini, and Macs equipped with M6 chips.

Gurman previously reported that Apple would introduce the devices "on or around" Tuesday, October 27, with an online video presentation and a hands-on experience for the media. His latest post specifies October 28 for the media gathering, but does not say whether the product announcements will take place that day or beforehand.

The touchscreen MacBooks are expected to be redesigned 14-inch and 16-inch MacBook Pro models, featuring OLED displays, a Dynamic Island, and significantly lighter designs. While earlier rumors suggested Apple could use the "MacBook Ultra" name, Gurman's report from earlier this month suggested the devices would remain in the ‌MacBook Pro‌ family.

Alongside the redesigned high-end machines, Apple is expected to introduce M6 versions of the 14-inch ‌MacBook Pro‌ and iMac. The new ‌iPad mini‌ is expected to gain an OLED display, a front-facing camera positioned for landscape video calls, and a redesigned speaker system.
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Apple's upcoming OLED iPad mini will be "considerably more expensive" than the current $599 model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman referenced his own sources indicating a price hike, while saying his guess is that the new device will cost "something closer to $799."

Aside from a new OLED display, the new iPad mini is expected to feature an A20 Pro chip, a landscape FaceTime camera, a redesigned speaker setup, and a water-resistant design. Apple will likely unveil the device alongside new OLED touchscreen MacBook Pro models "on or around" Tuesday, October 27, Gurman previously reported. See our rumor roundup for all the details.
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Apple's next entry-level iPad models, codenamed J581 and J582, will not arrive until early 2027, according to Bloomberg's Mark Gurman.

He added that Apple plans a major iPad Air refresh to add an OLED display and a new iPad Pro in 2027. The latter could gain a vapor chamber to improve thermals and performance. A new iPad mini is still expected to arrive at the end of October this year.
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Apple is preparing new displays and large numbers of demo units for the iPhone Duo's October 23 launch, but supply will be limited, according to Bloomberg's Mark Gurman.


Ahead of the October 23 launch, Apple plans to set aside a section of its Fifth Avenue flagship store for the ‌iPhone Duo‌. Most locations will add an extra spotlight table for the device, using Apple's white display tables with central posts. Gurman said a new fixture will show how the phone folds and unfolds.

The number of demonstration devices will vary considerably between locations. Fifth Avenue in New York is expected to receive more than 150 units for customers to try and for other displays, compared with nearly 100 at the Apple Park Visitor Center. Non-flagship stores will receive approximately 20 units each on average.

Three other prominent stores will fall between those allocations: Chicago's Michigan Avenue, The Grove in Los Angeles, and Manhattan's Upper West Side. Each is expected to have approximately 30 to 40 devices.

Visitors will be able to explore StandBy on untethered phones in the Avenue display areas along the sides of stores. For comparisons on store tables, Apple has designed a MagSafe stand that accommodates an open ‌iPhone Duo‌ and two conventional iPhones.

The retail preparations come as Apple faces tighter supply than it had anticipated. According to Gurman, around two months ago the company believed production constraints could prevent sales from starting until later in November. It has since assembled sufficient inventory to proceed with this month's release, although stock is expected to remain limited.

Apple is also equipping stores with "Presto" machines adapted for the ‌iPhone Duo‌. Apple's wireless system can install software updates without opening an iPhone's packaging, and will also add the buyer's name to the greeting displayed during the device's first startup. Gurman previously said the personalized greeting will be offered in U.S. Apple Stores in English and Spanish.

‌iPhone Duo‌ pre-orders open October 16 at 5 a.m. Pacific Time, with sales starting on October 23. The 256GB model starts at $1,999 in the United States.
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Apple's new Apple TV 4K will be powered by a standard A19 chip, up from the A15 in the current 2022 model, reports Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman also said Apple has tested a refreshed Siri Remote with a speaker to make it easier to find between couch cushions.

Apple has also tested built-in microphones for the Apple TV 4K to let users query Siri without the remote or a paired HomePod, though whether this feature and the new Siri Remote will come with the shipping device appears unconfirmed. The new Apple TV 4K arrives in stores on October 30 alongside the new HomePod mini. Apple is expected to unveil both at Tuesday's "Welcome home" event.
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Apple's all-new smart home hub, the HomeView, will ship around mid-November, roughly a month after its unveiling at Apple's "Welcome home" October 13 event, according to Bloomberg's Mark Gurman.


Writing in the latest edition of his Power On newsletter, Gurman said the HomeView, "at least as of now," will follow the launch of the new Apple TV 4K and new HomePod mini models, which will arrive to customers and in stores on October 30.

The HomeView will be positioned as the Siri command center of an Apple-powered home, pairing a display with an A18 chip. It will come in two versions, including a countertop model with a metal speaker base, offered in space gray, silver, starlight and pink, and a wall-mounted version with a flat, square base, limited to space gray and silver. The HomeView will offer better sound quality than the new HomePod mini, according to Gurman.

The device is controlled primarily by voice, though its screen supports touch input. It supports a limited selection of Apple applications, and there will be no dedicated App Store for it.

The HomeView name first appeared in a trademark filing by a shell company, a discovery reported on Friday by MacRumors and credited by Gurman. The "view" part of the name is said to reflect how the device is meant to be used, in the sense that it's a display that people look at and control mainly with their voice.
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The new upcoming Apple TV 4K with A19 chip and new HomePod mini with S10 chip will launch on Friday, October 30, according to Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman said the devices will ship to customers and arrive in stores on that day.

Apple is expected to announce the new devices at its October 13 "Welcome home" event, which will also debut "HomeView" – the company's new smart home hub, whose name was first spotted by MacRumors in a trademark filing. The HomeView will ship – "at least as of now" – around mid-November, according to Gurman's sources.
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On his Power On podcast today, Bloomberg's Mark Gurman insisted that Apple plans to hold an "online home event" on Tuesday, October 13 to introduce an all-new smart home hub, a new HomePod mini, and a new Apple TV 4K, all with Siri AI.

It is not clear if Gurman is referring to a feature-length, live-streamed event video, or if he considers a series of Apple Newsroom press releases and per-product YouTube videos to be an "event." Either way, selected reporters and content creators would likely receive hands-on time with the devices later on Tuesday.
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On his first-ever Power On podcast today, Bloomberg's Mark Gurman said that he believes Apple will introduce its long-rumored 14-inch and 16-inch MacBook Pro models with touch-enabled OLED displays in October or November this year.


"Apple, I believe, will introduce its first touchscreen MacBook Pro this fall, as early as October," he said. "It could slip to November, but as early as October."

Apple is testing the laptops with macOS 27.2, which is currently in beta, he added. The software update is expected to be released towards the end of October, so the touch-screen MacBook Pro models might be announced later this month.

Other rumored features beyond an OLED touch screen include Apple's existing M5 Pro and M5 Max chips, a thinner design, and a Dynamic Island instead of a notch.

A few years ago, Gurman reported that Apple was looking into the idea of cellular Macs that would be able to connect to a 5G or LTE network without relying on an iPhone's hotspot. For this reason, some Apple fans are hopeful that the touch-screen MacBook Pro models will be equipped with the company's custom-designed C1X or C2 modem.

The touch-screen models are expected to be positioned above the regular 14-inch and 16-inch MacBook Pro models, which will reportedly jump to the M7 Pro and M7 Max chips next year. It is unclear if the touch-screen models will still have MacBook Pro branding, or if Apple will opt for something unique like MacBook Ultra.
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Bloomberg's Mark Gurman today briefly mentioned that "Apple aims to eventually update its larger HomePod," assuring that the company remains committed to the full-sized speaker, which was discontinued in 2021 and reintroduced in 2023.


The report said a new HomePod mini, new Apple TV 4K, and an all-new Apple smart home hub will all be announced on Tuesday, October 13, but it sounds like a new version of the full-sized HomePod will not be unveiled until a later date. If and when it does finally arrive, expect support for the more intelligent Siri AI to be a key new feature.

Siri AI support would require a faster chip—the current HomePod uses the Apple Watch Series 7's S7 chip. Other likely upgrades include improved audio quality, new color options, and Apple's custom-designed N1 chip with Wi-Fi 7 and Bluetooth 6 support.

The full-sized HomePod is a relatively niche product, but it is a convenient choice for Apple fans with home theater setups. A pair of HomePods can be set as an Apple TV 4K's default audio output, allowing for stereo sound.

In June, Apple raised prices on more than a dozen products, including the full-sized HomePod. In the U.S., the current model is now priced at $349, up from $299 when it was released in 2023. The first-generation HomePod was initially $349 too when it launched in 2018, so the speaker's pricing has come full circle.
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Apple has been testing a new full-sized HomePod with Siri AI support, according to Bloomberg's Mark Gurman.

Unfortunately, in his report outlining upcoming Apple products today, Gurman said the new full-sized HomePod "doesn't appear to be imminent," so do not expect the speaker to be updated soon. The current HomePod was unveiled in January 2023.
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Apple plans to release a special 20th-anniversary iPhone next year with the biggest design changes since the iPhone X, according to Bloomberg's Mark Gurman.


Unveiled by Steve Jobs in 2007, the iPhone turns 20 next year. To mark the occasion, the report said Apple plans to release a 20th-anniversary iPhone with "curved glass around all corners and edges" and thinner bezels around the screen.

"It will be the biggest overhaul to what is now the iPhone Pro line since the iPhone X," the report said, but no further details were provided.

Released in 2017, the iPhone X was the first iPhone with Face ID. The removal of the Touch ID button allowed for the iPhone X's screen to extend more towards the edges of the device compared to previous models. It seems like the 20th-anniversary iPhone would go a step further than this by truly having the screen wrap around the corners and edges of the device, for a seemingly all-glass appearance.

Rumors about the 20th-anniversary iPhone have gone back and forth, but based on Gurman's latest reporting today, the device seems to be in the works still. However, it remains to be seen if Apple can fully achieve the ambitious design changes that are apparently in development, or if plans for the device will ultimately be scaled back.
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