Cameo, the platform where celebrities sell short, personalized videos, has scored a preliminary win in a trademark lawsuit against OpenAI. A California judge has ruled that the AI company's video generation tool Sora cannot use the term 'cameo' or any variation likely to cause confusion. A temporary restraining order in the case was originally granted in November of last year.

The suit was first brought in response to a feature available within the Sora app at launch called 'Cameo' that allowed users to add any likeness to videos they generated. Cameo claimed the use of the term in this setting was likely to cause confusion and could dilute their brand. OpenAI then carried on with the feature despite the suit.

U.S. District Judge Eumi Lee ruled on Saturday that Cameo's lawsuit was likely to succeed and granted a preliminary injunction, blocking OpenAI from continuing to use the name. An OpenAI spokesperson responded to the ruling saying, "We disagree with the complaint's assertion that anyone can claim exclusive ownership over the word ‘cameo,’ and we look forward to continuing to make our case," according to Reuters.

This is just the latest in a string of intellectual property cases against AI companies that have accelerated as video generation capabilities have improved across the board. Rights holders of all kinds from authors and music publishers to major movie studios have taken the likes of OpenAI, Anthropic, Perplexity and others to court, seeking to protect their IP.

This article originally appeared on Engadget at https://www.engadget.com/ai/federal-court-rules-that-openai-must-stop-using-the-term-cameo-124559072.html?src=rss

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Fans of The Mandalorian and his tiny green apprentice Grogu are getting their best look yet at the duo's upcoming theatrical adventure, set for release this spring. It’s hard to believe that it's been just over six years since the last Star Wars movie was released in theaters, followed by wall-to-wall coverage of so-called Star Wars Fatigue.

The newest trailer, released today, clocks in at just over two minutes long and offers some new footage and details to sink our teeth into. Picking up after the events of the Disney+ series The Mandalorian, the Empire has collapsed and Din Djarin (Pedro Pascal) and Grogu are tasked with taking out a bevy of baddies from gangsters to war criminals for the New Republic. Colonel Ward, new to the Star Wars universe and played by Sigourney Weaver, tells Djarin, "This isn't about revenge, it's about preventing another war."

Jeremy Allen White will also star in the film, as Rotta the Hutt, Jabba's son, who we briefly see battling Din Djarin in a colosseum of sorts. Notably, at one point we see Djarin on his knees before Jabba sans helmet, so we'll definitely be getting some moments of Pedro Pascal unfiltered by Beskar. Like any Star Wars adventure, we see flashes of some new creatures that our heroes will face. Most importantly, we see Grogu being downright adorable, playing with buttons on the ship, commandeering a flying bassinet, and snacking on a cookie.

The Mandalorian and Grogu hits theaters on May 22 and, according to the trailer, was shot at least in part for IMAX.

This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/the-first-full-trailer-for-the-mandalorian-and-grogu-is-here-164244117.html?src=rss

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© Disney/Lucasfilm

The European Commission (EC) has opened an investigation into low-cost fast fashion retailer Shein. EC officials are concerned about the sale of illegal products, including child sexual abuse material, as well as the potentially addictive design of its shopping experience. The Commission found fellow low-cost retailer Temu in violation of the Digital Services Act after a similar investigation last year.

The probe is being opened under the Digital Services Act, a set of EU rules governing online services. The Commission will examine how Shein drives engagement with shoppers, including using a points and rewards system, and whether the company is properly mitigating the risk of addiction via these and other features.

Algorithmic recommendation systems are another point of contention, and the Commission will ask Shein to disclose how it suggests products to users. It also says that the company must offer users a system that is not based on profiling.

The Singapore-based company has faced a great deal of scrutiny in past years on a number of fronts, including its labor practices, materials sourcing, data practices and IP infringement. Last year the Texas Attorney General opened a probe into the company's safety and labor practices amid allegations that Shein uses forced labor as well as toxic or hazardous materials.

Addictive design has been a recent priority for European regulators, with the Commission demanding that TikTok make changes to its platform after a similar probe concluded earlier this month. Algorithms have also been in focus, with the Commission recently launching a probe into how exactly X's recommendation algorithm works.

The regulatory body will now continue collecting evidence in the matter, and holds the authority within the EU to levy fines and demand changes should the platform wish to continue operations in the region.

This article originally appeared on Engadget at https://www.engadget.com/general/europe-probes-sheins-addictive-app-design-and-illegal-product-sales-125322191.html?src=rss

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