Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies announced in a joint press release. The Japanese electronics giant plans to sell a majority 51 percent stake in its home entertainment arm to TCL, while retaining a 49 percent share. The joint venture is set to start operations in April 2027, pending regulatory and other approvals. 

The new combined business will sell TVs carrying Sony and Bravia branding while using TCL's display technology. The partnership will also leverage Sony's picture and audio expertise, supply chain management and other areas of expertise. For its part, TCL will contribute its vertical supply chain strength, global market presence and end-to-end cost efficiency. 

"By combining both companies' expertise, we aim to create new customer value in the home entertainment field," Sony CEO Kimio Maki said in a statement. "We expect to elevate our brand value, achieve greater scale and optimize the supply chain in order to deliver superior products and services to our customers," added TCL Electronics chairperson DU Juan. 

The news will come as a shock to some, particularly in Japan, as Sony has been strongly associated with high-quality TVs since the Trinitron days. However, it's currently fighting in a low-margin TV business full of formidable competitors including Samsung, LG, Hisense and TCL. The company has already sold off or closed other electronics operations, including PCs and tablets, and is barely hanging in with its smartphone business.

Sony effectively stopped making its own LCD and OLED panels some time ago, while TCL has increased its own production — having recently purchased LCD Panel patents from Samsung and taken over its plant in China. Other Japanese companies like Toshiba and Hitachi have already exited the TV business, while some including Panasonic have a highly reduced presence. 

The Bravia brand survived mainly thanks to customers willing to pay extra for high-end picture and sound quality, along with Sony's association to filmmaking and high-end camera gear. As I detailed in a recent explainer, Sony was a pioneer in many key flat panel breakthroughs, having developed LED backlighting, quantum dot technology and the first OLED TVs. 

This article originally appeared on Engadget at https://www.engadget.com/home/home-theater/sony-is-handing-control-of-its-bravia-tv-business-to-chinas-tcl-120957252.html?src=rss

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Instant cameras have become a popular category for one simple reason: they’re fun. You can whip one out at a party or event and take a snap, then a couple of minutes later you have a real, physical, instant photo that everyone can touch, feel and enjoy instead of staring at a screen. It’s also a lot cooler than a smartphone shot thanks to the retro, nostalgic vibes of analog photography.

Given the large number of camera brands on the market, choosing one can be tricky. That’s why we’ve put together this buying guide that will help you choose the best instant camera for you based on factors like price, instant film size, photo quality and more.

Best instant cameras for 2026

What to consider before buying an instant camera

The main factor for most people is the size of the film. When most people think of retro instant cameras, they think of a square image size. That’s why Instagram, which used to have a Polaroid-like app icon, only supported square images for years. If that’s what you want, then Fuji’s Square or either of Polaroid’s formats are best.

However, if you want as large an image as possible, Fujifilm’s Instax wide is the way to go. For those who prefer a smaller size to pin on their fridge or slip in an envelope (or the cheaper film), Fujifilim’s Instax Mini or Polaroid’s Go format are best.

With that in mind, here are the choices. Fujifilm’s Instax alone offers three formats: Mini, Square and Wide, with film sizes of 3.4 x 2.1 inches, 3.4 x 2.8 inches and 3.4 x 4.3 inches. The corresponding image sizes are 2.44 x 1.81 inches, 2.44 x 2.44 inches and 2.44 x 3.9 inches.

Leica’s Sofort 2 and Lomography models also uses Fujifilm’s Mini format, while Polaroid’s smaller Go format is 2.64 x 2.13 inches (1.81 x 1.83-inch image) and its i-Type size is 3.46 x 4.21 inches, with a square image size of 3.11 x 3.11 inches.

As for prices, Fujifilm’s Instax films are generally around $1 - $1.20 per shot for square or wide color film and $.60 - $.75 for mini color film. Those prices go up a bit if you choose custom models with colorful or patterned borders, and down if you buy in bulk. Polaroid’s i-Type film is a bit more at about $2.00 per shot or $1.00 - $1.35 per shot for Go color film.

Image quality isn’t really the point with instant cameras of course, as they’re always going to be fuzzy compared to digital photos. However, some models (notably Fujifilm and Polaroid models) are a bit better than others.

And in terms of pricing for the cameras themselves, models with larger film are generally more expensive. It also increases if you add hybrid features like USB-C connectivity, smartphone sharing, the ability to print out photos and more, along with niceties like a selfie mirror. The best, most feature-laden cameras can cost upwards of $200 and basic versions can be well under $100.

This article originally appeared on Engadget at https://www.engadget.com/cameras/best-instant-camera-120034778.html?src=rss

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