Last month, Instagram began rolling out a new set of controls that allowed users to personalize the topics recommended to them by the Reels algorithm. Now, Meta is making that feature available to all English users of the app globally, along with the ability to highlight their top topics for the coming year. 

The feature begins with a selection of topics Meta's AI thinks you're interested in based on your recent activity, and has controls to remove them or add new categories. There's also a separate field for identifying what you want to see less of, and a new "build your 2026 algorithm" that allows you to highlight three topics in particular. 

Screenshot via Instagram

I don't yet have the 2026-specific control yet, but I was able to tweak some of my preferred topics and was surprised at how quickly the algorithm seemed to adjust. I added "snowboarding" as a topic and then later, when I clicked over to Reels, the first clip I saw was tagged "snowboarding." Unfortunately, the video wasn't actually about snowboarding — it featured a clip of a freestyle skiing event — so Meta's systems might still need a little work at classifying the actual content. But given how sensitive the Reels algorithm can be, it's nice to have a way of opting out of interests even if you briefly went down a  rabbit hole. 

The feature won't, however, let you ask to see fewer ads. I tried to add "ads" to my "what you want to see less of" list and received an error. "No results found. Try another topic or interest." I was able to successfully add "sponsored content" and "AI" to my "see less" list, though I'm pretty sure the latter will affect videos about AI rather than those made with the help of it.

This article originally appeared on Engadget at https://www.engadget.com/social-media/instagram-wants-you-to-personalize-your-reels-algorithm-for-2026-215252736.html?src=rss

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On the heels of Mark Zuckerberg announcing that Meta's former board member, Dina Powell McCormick, would be formally joining the company as president and vice chairman, the CEO has shared new details about her purview at the company. The executive will play a key role overseeing Meta's sprawling infrastructure investments as part of a newly announced initiative called Meta Compute.

"Meta is planning to build tens of gigawatts this decade, and hundreds of gigawatts or more over time," Zuckerberg said in an update. "How we engineer, invest, and partner to build this infrastructure will become a strategic advantage."

Zuckerberg said that Meta's head of global engineering Santosh Janardhan will lead the "top-level initiative" and that recent hire and former Safe Superintelligence CEO Daniel Gross will "lead a new group responsible for long-term capacity strategy, supplier partnerships, industry analysis, planning, and business modeling." McCormick is expected to "work on partnering with governments and sovereigns to build, deploy, invest in, and finance Meta's infrastructure."

Meta has been investing heavily in infrastructure to fuel its AI "superintelligence" ambitions. The company also recently announced three agreements to buy massive amounts of nuclear power to help power its data centers. Zuckerberg has previously said he expects Meta to spend $600 billion on AI infrastructure and jobs by 2028.

This article originally appeared on Engadget at https://www.engadget.com/ai/mark-zuckerberg-announces-new-meta-compute-initiative-for-its-data-center-and-ai-projects-192100086.html?src=rss

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