Clicks is an apologetically gadgety company, making gear that feels charmingly out-of-place in a world where almost every smartphone out there is an all-screen slab. That was obviously two years ago when the company first revealed its keyboard case that brought tactile typing to the iPhone and eventually other Android devices. Rather than that being a one-off curiosity, the company had two new announcements at CES 2026: a magnetic keyboard accessory that also doubles as a battery bank and small, squat mobile phone with a keyboard. And while there isn’t a working prototype of the Clicks Communicator available for the press to see, I got to check out the new Power Keyboard talk with Clicks co-founder and former BlackBerry marketing director Jeff Gadway about where he thinks his products fit into the smartphone world.

At first glance, the $79 Power Keyboard feels like a big improvement over the original Clicks Keyboard case. It magnetically attaches to any phone with Qi2 and connects over Bluetooth. The keyboard itself is similar to the original Clicks keyboard, but there’s a dedicated number row which is a nice improvement. But the thing that really caught my eye was its old-school slider form factor. When closed, the Power Keyboard sits on the back of your phone like a thick wireless battery pack — but it satisfyingly slides up to reveal the keyboard like the Palm Pre or BlackBerry Torch smartphones of old.

Nathan Ingraham for Engadget

The Power Keyboard’s last trick is that it can charge your phone up when attached. The battery itself isn’t huge, so you’re not going to fully recharge a modern smartphone. But it’s still a nice addition for if you need some power in a pinch. You can also set it up so it doesn’t charge your phone and instead uses all the battery to power the keyboard; in that situation, the keyboard will last weeks without a charge. Or you can designate a percentage that can only be used by the keyboard — for example, if the battery pack’s charge drops below 20 percent, it’ll stop charging your phone and instead save that power for the keyboard.

Nathan Ingraham for Engadget

As someone who has never owned a smartphone with a keyboard, I can’t say how good the Clicks keyboard actually is — there would be a definite learning curve before I got comfortable with it. It certainly feels tiny to me, but if you just type on and trust autocorrect you should get the hang of it before too long. Whether the benefits of using a physical keyboard matter are up to you to decide. It’s nice seeing a bigger screen unobstructed by the virtual keyboard, but I feel far too set in my touchscreen ways to consider switching it up. But some people just loved their keyboards, and for them this gadget might hit the spot.

The Clicks Communicator is the more unexpected of the two new devices the comapny is working on, but without a working demo model I can’t render any judgement about how it will actually work. When it was announced, Clicks specifically said they were targeting people who used multiple devices, a demographic that I wasn’t fully convinced was large enough to justify the Communicator’s existence. But Gadway assured me the company had done plenty of research before moving into the hardware production phase.

“You've got people who are mandated to carry a second device for corporate deploy. Then you've got people who are small business owners and want to have a separate phone for their small business,” he said. “In markets like Europe, there's a requirement for employers to give people the option to have a separate device and create more separation. You've got travelers who want a second SIM, and then you've got this growing cohort of digital detox, digital minimalism, digital well-being people.” None of those segments might be huge on its own, but add it all up and the Clicks team felt like they had a decent opportunity.

Nathan Ingraham for Engadget

The other half of the thought process was making the Communicator different from an iPhone or Pixel — instead of having two essentially identical devices, Clicks wanted to make the Communicator with a distinct focus. “Our thought process was that complementary devices in tech are on the rise,’ Gadway said. “You wear an Oura Ring and you wear a smart watch; you carry an e-reader for reading and a tablet for content consumption. So why shouldn't your second phone be better at certain things than your first phone instead of just being a straight duplicate?”

That’s where the squarish, 4-inch touchscreen, keyboard and custom implementation of the Niagara Android launcher, which is a list-based UI rather than a grid of apps. The custom Clicks implementation of it focuses on your messaging apps and quickly triaging through new items (hence the Communicator name). The keyboard itself is touch sensitive and can be swiped across to navigate and take actions on what you see. But the Communicator is just an Android phone at heart which means you can install any apps that you find essential — though its form factor changes what it is best used for. “You can download whatever apps you want, but we've optimized it to be better at specific things,” Gadway said. “So, you know, do you want to watch letterboxed TikTok videos on this? Probably not. You could, but it's not the thing you're going to reach for to do that. But we're not going to give you a product that restricts what you can do.”

The good thing about being a smaller hardware maker is that Clicks doesn’t need to sell millions of these — they’re just interested in offering an alternative for people who might enjoy it, just as they’ve done with their keyboard accessories. Of course, the Communicator is a bigger investment; it’s up for pre-order now for $399 (that’s Pixel 9a territory, for comparison). Once it launches in the second half of the year, we’ll find out if it can find its audience.

This article originally appeared on Engadget at https://www.engadget.com/mobile/the-clicks-co-founder-explains-who-its-tiny-communicator-phone-is-for-170000501.html?src=rss

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Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an older audience with more expensive and elaborate sets. But when it was time to bring more advanced technology to Lego, the idea right from the beginning was more social and interactive play. 

If you haven’t heard about Smart Play yet, its a way for Lego to make its sets more interactive. A Smart Brick filled with sensors makes it so sets can respond to each other, know when they’re moving, play sounds and know when the corresponding Smart Minifigures are near them. Tiny Smart Tags, meanwhile, help the Smart Brick know the context of how it’s being used — whether it’s in a helicopter, car or duck for example.

Tom Donaldson, senior VP and Head of Creative Play Lab at the LEGO Group, told Engadget that the company worked on Smart Play for about eight years before introducing it this week, and that social play was the starting point. “We started really looking at consumer needs, and this idea that kids really like social play,” said Donaldson “Kids really like the sort of things that change when they come back to them, and the kids really like agency. They want to be able to change things.” 

LEGO

But a big part of the creation process was making the Smart Brick as flexible and powerful as possible and then seeing what scenarios could take advantage of it. “We wanted to build a really powerful platform,”  he said. “What we shouldn't do is say, ‘this is what we think we're gonna need.’ We needed to say, ‘let's create something that has a lot of capabilities that we can then figure out how to use.’”

One of the conflicts with the tech-packed Smart Play system, though, might be the cost. Obviously, Lego has been successful at most ventures it has undertaken in recent years, but the pricing of Smart Play sets could make adoption a bit challenging. The biggest Smart Play set, Star Wars Throne Room Duel & A-Wing, for example, has almost 1,000 pieces and costs $160. That’s quite a bit more than comparably sized sets. The dual factors of the Star Wars license and Smart Play tech certainly impacted the cost. 

LEGO

The set includes two Smart Bricks, five Smart Tags and three Smart Minifigures, the most “smart” gear included in any of the initial three Star Wars Smart Play sets. Will parents shell out for the more advanced capabilities that Smart Play offers, or will they stick with standard sets?

For now, Lego is betting the extremely broad appeal of Star Wars will help these new Smart Play sets find an audience. About three years ago, Lego got its team focused on the Star Wars franchise involved, as well as Lucasfilm, to figure out how to roll Smart Play out to the world. “Very early on, we all decided that starting with the original trilogy would be great,” said Derek Stothard, Disney’s Director of Global Licensing “These are such well-known scenes and characters, and they cross generations, so parents can introduce them to  their kids. All that works really well together.” 

Unsurprisingly, Lego is being coy about where things go beyond the initial three Star Wars sets, but it’s clear that after eight years of development, they’ll want to bring it to as many product lines as possible. “We're announcing a platform that you can see has tremendous growth [potential], Donaldson said. “We made the analogy with the minifigure as something that you’ll see across the entire [Lego] system, maybe not in every single SKU but it’ll reappear in many different places. But ultimately we're a company that really focuses on giving kids what they want, what they love, and we'll have to see how it lives in a market.”

That last point about how it lives in the market is a good one, particularly given the pricing. We probably won’t know for sure until Lego moves beyond the safe confines of Star Wars and really shows us what Smart Play can do across more varied scenarios. And going to non-licensed sets might be where Smart Play really takes off — it’s easy to imagine a cheaper Smart Play add-on kit that can bring sets to life at a lower cost. But the idea of transforming anything kids create into something more interactive has a ton of potential if Lego can broaden its appeal beyond Star Wars fans. 

This article originally appeared on Engadget at https://www.engadget.com/entertainment/lego-is-trying-to-make-tech-invisible-with-smart-play-130000979.html?src=rss

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