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Microsoft is now integrating shopping directly into Copilot

Have you ever wanted to save approximately three seconds and two mouse clicks when shopping online? Microsoft has something special just for you. The company just introduced something called Copilot Checkout at the NRF 2026 retail conference. This is exactly what it sounds like. It's a shopping assistant embedded within Copilot.

The feature is rolling out now in the US and integrates with PayPal, Shopify, Stripe and Etsy. It lets people complete purchases directly inside of Copilot without having to withstand the grueling experience of being redirected to a retailer's website. Participating partners include Urban Outfitters, Anthropologie and Ashley Furniture.

The retailers remain the actual merchant of record, so they'll still get customer data and all of that jazz. Microsoft controls the interface.

We don't know what kind of safeguards are in place to prevent the AI from hallucinating its way into buying you a giant bounce house when you wanted to order some Bounce dryer sheets. Engadget has reached out to Microsoft to inquire about these safeguards and how exactly the money is handled.

This is a pretty big moment for AI shopping. OpenAI introduced a shopping assistant several months ago that seems to work in a similar way. However, the company said that a related shopping assistant "might make mistakes about product details like price and availability" and it encouraged people to visit the merchant site for the most accurate details.

Exclusive: OpenAI’s push to turn ChatGPT into a personal shopping assistant is running into a familiar problem: messy product data.

Read more from @AnnGehan 👇 https://t.co/atPdY1ruEa

— The Information (@theinformation) January 8, 2026

Microsoft is advertising Copilot Checkout as a way to avoid the merchant site entirely, so maybe all kinks have been worked out. A recent report from The Information suggests OpenAI has had trouble integrating merchant partners for its own initiative, so maybe not. 

It's also worth noting that automatic shopping isn't exactly a new concept. It's just the AI wrapper that's new. Remember those weird buttons from Amazon that would complete a purchase with a simple press? That was over ten years ago.

This article originally appeared on Engadget at https://www.engadget.com/ai/microsoft-is-now-integrating-shopping-directly-into-copilot-181022989.html?src=rss

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AirTag deal: Get four of the Bluetooth trackers for $65

Apple keeps most of its product pricing on a tight leash, but we do see the company's AirTags go on sale pretty frequently. Another cost cut has come around for this item just in time for the holidays. Amazon is currently selling a four-pack of AirTags for $65. At a third off the regular cost, that price is pretty close to the record low discount of $63 we've seen for these Bluetooth trackers.

AirTags can be useful for people who travel frequently, helping you to keep track of essentials like your passport as well as a way to keep tabs on luggage while you're on the go. If you do purchase some AirTags, we have some recommendations for useful accessories to go along with them, such as different styles of cases to best attach the trackers to different types of items. These are worth looking over and adding to your shopping cart in order to make the most of the product. 

AirTags have an IP67 rating for water and dust resistance and their replaceable batteries should last for about a year. They can also support Precision Finding, which gives more exact directions to a lost item, when paired with most models after the iPhone 11. Up to five people can share an AirTag's location, which is helpful for families or large travel groups. 

Follow @EngadgetDeals on X for the latest tech deals and buying advice.

This article originally appeared on Engadget at https://www.engadget.com/deals/airtag-deal-get-four-of-the-bluetooth-trackers-for-65-202333107.html?src=rss

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Close-up photo of an AirTag peeking out of a zippered pocket in a brown leather accessory.
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